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4x4 Superuser Concepts πŸ…

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Whether you call them Champions 🀩, Advocates 🌟, or Superusers πŸ†, every community contains an elite group of members that carriesΒ πŸ‹ the community.Β  They don't just drink the kool-aid πŸ’§.Β  They mix, chug, and swim πŸŠβ€β™€οΈin the community kool-aid.

Learn πŸ”’Β fourΒ community management concepts about Superusers in less than πŸ•“Β four minutes.

1. 90-9-1 Rule (aka "1% rule"):Β The 90-9-1 principle refers to the lopsided inequality of user engagement that 90% of users are lurkers πŸ™ˆ, 9% of members contribute from time to time πŸ™‰, and 1% of users 😸 account for almost all contributions.Β  Superusers are the 1%.Β Β 

2. Intrinsic Motivator: Motivation that comes from internal motivationπŸ’–, rather than any external rewards. This could be a sense of satisfaction πŸ˜ƒ, pride 😀, ownership, loyalty, friendship πŸ€—, or other emotional and internal motivator.Β  Long-term superusers πŸƒ are wired to intrinsic motivation.Β  Tapping into intrinsic motivation is key to providing new motivation for superusers.

3. Spiral of Silence:Β Be careful ⚠️, however, that your superusers don't overwhelm πŸ›‘ the conversation which can lead to the Spiral of Silence: a theory that as the vocal minority becomes louder πŸ“’, other members adopt the same views or fail to share opposing views. You'll need to privately manage this vocal minority, especially if they're negative πŸ’’.Β Β Β Β Β 

4. Work Out Loud πŸ’¬: An engagement practice for superusers to visibly share πŸ—£ their work online in your community. It offers opportunities for superusers and members toΒ openly share πŸ‘― theirΒ knowledge, generosity, purposeful discovery, and growth ✨. Usually entire point ✴️ of communities of practice.

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